It is the percentage of customers who complete the desired goal out of the total visits (it could be the purchase rate from the number of visits).
Every simple improvement means more customers, an increase in goal achievement, and greater growth potential.
Learn more about how we improve Conversion Rates by booking a free consultation session
About Conversion Rate optimization
Any simple improvement can make a big difference in achieving your goals. At Jmhour Lab, after converting visitors into customers, we work on turning customers into an audience by fostering communication and enhancing loyalty.
Simple improvements with huge impact
About Jmhour Lab
One of the key pillars of growth is stopping customer churn and increasing the actual customer value.
Most companies focus on two important metrics for growth: the cost of acquiring a customer and retention rate. At Jmhour Lab, our focus is on these two metrics, but with a different approach. When it comes to customer acquisition, our focus is on improving the Conversion Rate. Achieving larger marketing goals without increasing the budget has become possible with Conversion Rate Optimization. From this standpoint, we made Conversion Rate and customer retention our primary objectives. Jmhour Lab, in its current form, was launched in January 2023.
Our Core Data-Driven 6 steps process.
Setting measurement standards for improvement goals and monitoring data within a framework of three criteria: baseline (current state), comparison with the average (based on our experience and clients), and setting targets with a timeline.
Observation
Understanding the customer's needs and preferences to design the website or landing page accordingly, through conducting surveys, customer calls, and analyzing advertising campaigns.
Research
Based on understanding the customer, we will develop numerous hypotheses for modifying the website, starting with the site design and ending with the purchase page or form submission.
Create Hypothises
Multiple tests will be conducted simultaneously, utilizing the best possible tools for testing.
Hypotheses tests
We analyze all results in comparison to the baseline, the average, and the set targets.
Analyzing results
After analyzing multiple tests, the successful ones will be implemented directly on the website or landing page.
Implementation
Our Products
Our Partners
1
Conversion Rate Optimization
This is our core product: data-driven optimization based on customer preferences, involving 6 stages of improvement focused on increasing the conversion rate. Elevate your business by increasing your Conversion Rate—every simple improvement means more customers, higher revenue, and greater growth potential.
2
Retention Rate Optimization
Post-purchase service: We enhance customer return by effectively communicating with them and strengthening loyalty, relying on email marketing.